Project Case Study
Team: Laura Lefurgey-Smith, Adan Uribe & Denise Tade and working alongside Evok Innovations
Deliverables: Branding & style guide, print collateral, web design & development
Metabolik Technologies is a new, clean technology start-up in Vancouver. The company is developing a way to use engineered bacteria that can treat toxic waste in the oil sands tailing ponds in Alberta. We as a team were very excited about the potential for real world positive impact that Metabolik Tech could have.
The Challenge & Strategy
Throughout the project, we worked directly with Evok Innovations, the clean tech fund company that helped Metabolik launch their online presence. The sitemap and copy was developed by Evok, and the content strategy was developed by my team.
The clients wanted the language on the site to remain fairly high-level, in order to target to oil and gas companies. Our research for this project was mainly focused on looking at other companies in this industry and do a comparative analysis.
There was a definitive lack of relevant imagery we could use in the brand strategy for this project. In designing the style guide, we chose to use a high resolution background pattern with geometric shapes and dots. Using this pattern allowed us to add visual appeal to the header of the website, without having to source imagery. This pattern ended up inspiring the branding and colours of the style guide.
Though this was a small website and didn’t require a ton of UX, we still wanted to go through the process to ensure that the layout and content strategy was strong. I presented wireframes in InVision, and then showed what a fully designed homepage would look like. We then took the approved design into WordPress.